Personal fitness should be important to everyone. Well today we have an interview with Mike Lee, co-founder of MyFitnessPal. MyFitnessPal is currently the #1 health and fitness app in both the Apple App Store and Google Play. They have over 30 million users, and are growing by 1.5 million new users/month.
MyFitnessPal was founded by Mike and Albert Lee. Mike, on a mission to shed a few pounds before his 2005 wedding, began chronicling his calorie intake and fitness activity and thus, successfully dropped the pounds. Having witnessed his success, Albert joined the company shortly thereafter. Today, the 100% bootstrapped company is on a mission to help people lose weight. Their rationale is simple: the easier and more functional the app is to use, the more people will engage, and the more weight they will lose.
So if you are looking for help in fitness, then take a look at MyFitnessPal. Thanks Mike for your time today.
Q. What is MyFitnessPal?
A. MyFitnessPal is the leading free resource helping people improve their health. With our highly successful mobile apps and website, we empower over 30 million users to take charge of a healthy lifestyle. Our extensive food database, which features over 2 million foods, enables users to accurately track their diet alongside their daily exercise to get an accurate picture of their everyday health.
Q. Does it cost anything to join?
A.MyFitnessPal is 100% free to all.
Q. How do you compare to Weight Watchers?
A. When compared to Weight Watchers and other similar diet plans on the market, the most glaring difference is cost – MyFitnessPal is 100% free for all users. And while the calorie counting concepts may seem similar, the Weight Watchers points system works to simplify the system for its customers, but they learn very little about the actual choices they’re making.
MyFitnessPal is committed to enabling insights based on a user’s eating habits, thus helping them make their own, more informed decisions. In the past, calorie counting has been a burden, and while Weight Watchers tries to simplify the problem with points, MyFitnessPal addresses the problem itself and actually makes calorie counting easy and seamless. There are no restrictions – nothing is off limits so users have the freedom to make their own plan that will fit into their daily lifestyle. Users see their target calories for the day, based on their goals, and they plan their meals accordingly. Adding physical exercise to your daily routine even serves as a bit of a bonus, enabling you to consume additional calories.
Q. Why should someone join MyFitnessPal?
A. Joining MyFitnessPal is the easiest way to take control of your diet and lifestyle. For decades people have been told to track their calories and now it’s simple, easy, free, and proven to work. Regardless of your health goals, MyFitnessPal can help you reach them. Using it makes you more aware, interested and motivated each day and the real time insights into daily habits inspire actionable change.
Q. What apps are available for consumers to use? and on what platforms?
A. MyFitnessPal is available on Android, iOS, Blackberry, Kindle and Windows apps, in addition to the web.
Q. On the website, you have a list of apps, do all of those work with MyFitnessPal?
A. Yes, MyFitnessPal is proud to integrate with several industry leading fitness apps and devices. In October of this year, we released our first API which connects with partner apps and devices—like BodyMedia, runtastic, Endomondo and Withings—to enable the real-time, seamless exchange of user data. This API allows users to instantly sync their daily activities, weight and more alongside their caloric intake. We’re working with the best in the business to deliver the most well-rounded experience for our growing, 30 million member community.
Apps:
I hope this interview you found informative and helpful. So if your New Year’s resolution is to work on your fitness, then maybe MyFitnessPal could help.
