Boston, MA—Zappix, the Mobile Portal and one-stop Customer Service Technology company, is pleased to announce the Greater New England launch of its innovative,  free app for Android and iPhone devices. Now, for Boston and the surrounding region, Zappix is able to dramatically reduce the waiting and frustration smartphone users experience when attempting to reach customer service and resolve issues. “This launch is a great moment for us and our visually-oriented approach to customer service,” said Zappix Vice President of Marketing, Gal Steinberg. “Compared to audio-only prompts, the Zappix application’s easy-to-navigate visual menus provide a much faster path to any given customer service destination.”

A user simply selects a company to contact from the Zappix menu of participating organizations. You can also simply dial any company and, if Zappix supports it, the appropriate visual menu automatically appears. A convenient progress bar displays the estimated connection time. Once connected, the user simply browses the visual menus to find the service or information needed. The result, time and again, is an enhanced, streamlined customer service experience.

“What is so attractive about Zappix is its intuitive, feature-rich functionality and flexibility,” said Avner Schneur, President and CEO of the investment group, Kormeli LLC, which has provided Zappix with business expertise and funding. “It’s really a one stop app for customer service, where you can skip annoying voice menus and reach resolution quickly in a number of convenient ways.”

The array of customer service choices provided by Zappix are extensive. They include accessing information from automated menus; posting to a company’s Facebook page; linking to the main company website; following smart links to web pages on a mobile site; tweeting and getting support via Twitter; contacting customer service via email; and receiving special offer and alert messages.

“Zappix continues to rapidly expand its number of users and gain support from more and more business and government organizations at local and national levels. That’s because companies and agencies are quickly recognizing the app’s ability to improve overall satisfaction levels and brand image perceptions while reducing customer service costs,” said Shay Artzi, Ph.D, the CTO of Zappix.

Users can download the free Zappix app for Android or iPhone devices by visiting the Zappix.com website. Companies and agencies interested in leveraging Zappix with their existing customer service should access the Zappix Visual Menus Solution page. As Zappix continues to roll out beyond New England and throughout the North American market, look for new companies supported by the app, which will be regularly featured on the Zappix website Update page.

More About Zappix
Zappix is already a popular application in Israel. Since 2011, the service has grown rapidly to support hundreds of companies that now deliver streamlined customer service to over 150,000 Zappix users. The continually expanding list of Zappix-supported organizations includes insurance companies, banks, mobile service providers, retailers and government agencies.

For more information about Zappix, contact Gal Steinberg, Vice President of Marketing at Zappix PR, or visit Zappix on the web at Zappix.com

About Kormeli LLC
Kormeli LLC, founded by Avner Schneur, is an investment group dedicated to funding, assisting and guiding early-stage technology entrepreneurs and enterprises. Comprised of experienced, all-CEO investors from other successful companies, Kormeli draws on this wealth of experience to establish a thoughtful path to solid business success.

Kormeli focuses on building long-term relationships and providing deep, differentiated value at each stage of a company’s life cycle. With a strong background in developing and running successful businesses, Kormeli brings deep strategic and operational expertise to its investment companies. For more information, go to: kormeli.com