NEW YORK, June 19, 2014 — Contactive has launched an application that brings caller ID to your computer via desktop notifications. The application, which can be downloaded in the Chrome Web Store, syncs with your Android telephone number. Using Contactive’s big data platform, the notifications that appear as your phone rings give you full profiles of whoever is calling, even if you don’t have their number in your address book.
Launched last year, Contactive’s free CallerID mobile app is changing the way people decide which calls to answer and which calls to send to voicemail. It provides users with valuable information on unknown numbers in the moment that matters most, right when the phone rings. By automating the process of Googling phone numbers and names, scanning public directories, and rummaging through social network updates, Contactive instantly displays the most vital information about a caller as the call is coming in.
Over one million users have installed Contactive, enhancing how they see caller ID on their phones with photos, names, companies, addresses and social updates. “Sifting through terabytes of information and producing a result in real-time is a very complex engineering challenge,” Berenguer explains, “and we have invented a very simple, yet powerful way to do this at scale using our identity graph platform.”
According to Contactive, it takes the average person seven seconds to pick up a call. Contactive gives users precious seconds to decide whether to take a call or personalize the way they pick up their phones and engage in a conversation. “What makes Contactive’s CallerID so popular is that, as opposed to other mobile caller ID apps, our system can identify up to 85% of incoming calls in the US. What’s more, it can display a caller’s identity in less than two seconds”, explains Berenguer. “That’s a big deal. Other mobile caller ID vendors do not offer the same reliability or availability, and can often take twice as long to display the caller’s information”.
